With the explosive growth of digital media, most organizations across the globe are choosing to, or already have, implemented some type of corporate intranet. These systems work like a central hub that’s only accessible to their employees, otherwise known as an intranet.
The main purpose of having a corporate intranet is to provide employees with a central spot to access to the information and tools they need to collaborate with others, perform tasks, learn about company news and upcoming events and openly communicate with others in a space that is accessible only to employees.
When the idea of company intranet sites first came about, it revolutionized the way employees within an organization communicated with each other. Managers realized that when they provided their staff with a central hub, which allowed access to the tools and information they need to effectively perform their jobs, employees became significantly more engaged, informed and productive.
Benefits of a Corporate Intranet
While you may already be aware of some of the positives of a company intranet, we wanted to share the full spectrum of benefits that come from having a properly implemented company intranet.
A company intranet site should be one of the first things your employees go to in the morning. Having a central hub that provides employees with information they need can work wonders at increasing productivity.
Access to important corporate communications
Through the use of a company intranet, management and c-level execs have an easily accessible space to communicate with their employees on a large scale, especially in enterprise organizations. Intranets are a great way to publish important announcements, promote new initiatives and policies, give employee recognition and gather feedback in the form of employee satisfaction surveys.
Collaboration between employees is a form of employee engagement. As we’ve discussed before, engaged employees are crucial to any successful business. According to a 2012 Gallup study, companies with engaged employees are 22% more profitable and have a 21% higher productivity rate. A company intranet allows employees to access work-related material and work with their fellow employees all from a central hub. Additionally, Elcom, an intranet platform system, showed some other telling stats about internal collaboration:
Historical aggregation of knowledge & company information
Much like a website, a company intranet site is full of information. It acts as a repository for news, discussions, comments, documents and so much more. The company intranet serves as a centralized repository that captures and catalogs important information which employees can search and access at a later time.
Intranet sites can be a great asset to a company by allowing for better collaboration between employees. This creates a more cohesive workforce where everyone is on the same page, providing space for different perspectives and feedback across companies of any size.
Organizations that have implemented an intranet portal that centralizes access to information and expertise are reaping big benefits.Forrester (2015)
Issues With Traditional Corporate Intranet Sites
While many intranet sites deliver a great amount of value to employees and their organizations, these services all have some sort of downfall. In the mobile-first world that we live in, many company intranet sites (including some of the intranet examples we’ve shown above) do not have a fully functional mobile site or they only have a version that works in a limited capacity.
There are additional issues that the users of their company intranet sites face as well. According to Website Magazine, the most common reasons given for why employees dislike their intranets are:
Information that is not up-to-date or updated frequently
It is important to make sure you have content that is updated on a regular basis. If an employee logs in to the company intranet site and sees the latest piece of content is from six months ago, chances are that employee will have no desire to ever log in again.
Poor search functionality and navigation
Creating a well-organized system and user interface is essential. Your employees are made up of individuals from all backgrounds and educations. It must be understood that not all of your employees share the same level of technical literacy. If the intranet platform you are using is difficult to operate and get around, users will be less prone to return in the future.
Using a platform like Bambu gives you the chance to have clean, simple and easily-shareable content that any employee can implement. Don’t make it more difficult than it has to be with sharing content.
Communication skills that deter communication
Intranet is supposed to make collaboration and communicating easier and yet many employees say they’re frustrated by the communication tools provided by their organization. Some employees admit there communication tools are non-existent. With proper social software, intranet should increase ease of communication and collaboration.
Poor document management capabilities
Ensure your employees have access to relevant content and permissions by organizing them into roles and teams.
Hard to use content sharing tools
Combat this common complaint by using a software that integrates with other social networking sites like Facebook, Twitter, and LinkedIn so employees can seamlessly share curated content.
Inability to target the appropriate people and teams
By using social media advocacy software that targets content, intranets no longer serve as a company “all” email. Find ways to target information to the right team, location, or category so that employees don’t have to hunt through information isn’t relevant to them.
Now that we’ve covered the cons of outdated intranets, let’s take a look at how Bambu can help you solve these issues.
4 Ways Bambu Replaces The Company Intranet
1. Delivers content
Be sure to curate content that is relevant and appeals to your employees on a personal level since employees are more likely to remember and share content on their own personal networks if they connect emotionally with the content you curate.
Using a single platform program like Bambu ensures employees can easily read and share content to Facebook, Twitter and LinkedIn without having to go to a different site.
You can easily curate unique content for different groups in your organization through Bambu’s sharing features. In fact, Bambu’s Teams creator feature makes delivering distinct content to specific groups, teams, geographic locations or any other categorization fast and simple. Try creating a “Top Posts” section or page so that people can catch up on previous stories they may have missed.
2. Works as a key communication tool
Communication is vital to all organizations. Data from a recent study by Robert Half Management Resources shows most organizational change fails due to poor communications.
Effective delivery of employee communications across multiple locations, departments and teams is not easy. But with the right intranet software, it’s simple to distribute internal communications online–getting the right messages to the right people at the right time.
Social intranet software enables direct, clear dialogue among staff and leadership and as a result helps companies and organizations to increase innovation.
3. Enables collaboration
One of the major intranet benefits is streamlined collaboration. Through the use of social software tools in targeted ways, staff can partner on daily tasks and long-term projects by working within the structured space of a social intranet, allowing them to share files, store conversations and reference pertinent data.
While social intranets and software can help to drastically improve collaboration, it is important to remember that collaboration is about people’s interaction with each other as much as about the tools used. Organizing content by task or topic helps to better support employees ability to work together toward common goals. This helps to create a sense of shared ownership in addition to furthering a collaborative effort.
4. Supports the culture
Workplace culture is extremely important and yet few people know enough about it to ensure it’s a positive force in your organization.
According to the Deloitte Millennial Survey, 44% of millennials (anyone born after 1982) have turned down a job offer because the company’s values did not match their own. Furthermore, 49% said that they have rejected assignments at work because of conflicts with their ethics and 56% have sworn to never work for specific companies because of the organization’s’ values.
Support the culture of your company by taking advantage of your most valuable marketing asset–your employees. You can boost positive company culture by:
- Creating “shout outs” or peer recognition sections in your intranet
- Highlight customer satisfaction or a new customer
- Post resource recommendations
- Hold employee input polls to gain insights
- Poll for lunch catering choices, new products or team names
Employees want and need social tools, but their intranets either don’t provide social components, or they provide tools that employees resist using for various reasons. Prescient Digital Media’s Social Intranet Study revealed 72% of employees rate their internal social media tools as fair or very poor. Only 28% rated their intranet services as good or very good. This is another great feature of Bambu as it provides a detailed analytics reporting suite so you can continually be optimizing your content curation strategy per person or department for the best results.
It’s important to have some sort of company intranet system. In the mobile age we live in, it’s crucial that your platform run smoothly from device to device, allowing you to pick up when you left off. There are many advantages of using a tool like Bambu as your company intranet system because of its versatility, easy to use UI, contributor roles and so much more. Leave the desktop-only intranet in the past as it will soon become obsolete.
Have any questions or comments about your experiences with corporate intranet systems? Feel free to leave us a comment below!