Guides

The most successful employee advocacy programs require more than just the right tools—they require the knowledge to execute an effective strategy. To help employers craft a more holistic approach to advocacy and engagement, we’ve created a variety of free and informational guides.

60 Employee Engagement Ideas for Every Business Scenario

Are your employees engaged? According to a survey from Gallup, chances are a majority aren’t—in fact, only 36% of female and 30% of male employees are engaged at work. If you’re looking for tips on how to increase employee engagement, you’re in the right place. We’ve compiled a list of 60 employee engagement ideas to motivate and inspire your team. Read More

6 Best Practices to Influence Your Communications Program

Businesses today dedicate a lot of time and resources to outward-facing priorities—customer acquisition, communication, brand image and so on. While it’s crucial to keep a pulse on these external factors, there’s another equally important factor to monitor: Internal communication. In fact, this internal piece is actually what keeps the rest of your ecosystem running smoothly. Read More

Employee and Customer Advocacy Services for Every Agency

According to recent research from Aberdeen Group, advocacy is a direct product of an engaged workforce. Best in class companies realize the benefits of employee advocacy only if they've built an environment that fosters employee engagement through communication, professional development, and empowerment to make an impact. Read More

Fueling Your Franchise: Employee Advocacy in Real Estate

It might not seem like much, but your employees have an average of 846 social connections. By utilizing them, your organization can improve its social reach by 561% and garner eight times as much social engagement than your brand channel alone. This makes real estate organizations with tens of thousands of employees a well-suited industry to implement an employee advocacy program. Read More

Ethical Engagement on Social: Employee Advocacy in Government

As people increasingly use social media to consume news and communicate, government agencies must develop a strong social presence that both informs and engages the citizens they serve. An employee advocacy program can help government agencies achieve their strategic goals while humanizing their office and building trust with the citizens they serve. Read More

Curing Compliance on Social: Employee Advocacy in Healthcare

Compliance issues tend to be the biggest roadblock for many healthcare organization in implementing and activating an employee advocacy program. But with a strategic approach to such a program, hospitals, insurance companies and drug manufacturers can reap the rewards of social media marketing while remaining within the legal guidelines meant to protect patients they serve. Read More

Trading on Trust: Employee Advocacy in Finance

Financial institutions, and companies that provide financial services, trade on trust. Market share and competitive advantage come from being empathetic toward your customers' needs and challenges, then structuring your services and products around that empathy. Ultimately, that empathy turns into trust, which then earns you new customers and deeper relationships with your existing customers. Read More

Tapping Talent on Social: Recruiting Through Employee Advocacy

As social media permeates every part of our lives, it has become increasingly important to job search and recruiting efforts. In fact, 86% of people are likely to use social media in their job search in the first 10 years of their career, and 93% of recruiters currently use or are planning to use social media as their main method of recruitment. Read More

Communicating the Success of your Employee Advocacy Program

You can measure the success of an employee advocacy program in several ways—from impacting brand awareness to supporting demand-generation to bolstering hiring through employee referrals. Any way you slice it, it's important to get that good news in front of your executive team, connecting your efforts directly back to the organization's overarching business objectives. Read More

Amplify your Brand Reach with Employee Reach

If you're thinking about or have already started an employee advocacy program, then there is no doubt that you've heard a lot about the so-called "impact of your employees on your marketing efforts." What exactly does this mean, and how can you use that to your advantage when seeking to prove the success of your employee advocacy program? Read More