Ethical Engagement on Social: Employee Advocacy in Government
As people increasingly use social media to consume news and communicate, government agencies must develop a strong social presence that both informs and engages the citizens they serve. An employee advocacy program can help government agencies achieve their strategic goals while humanizing their office and building trust with the citizens they serve.
In this guide you’ll learn how to:
- Create a government specific employee advocacy strategy that can be applied across job functions.
- Tactically execute an employee advocacy program to ensure success across the board.
- Effectively scale advocacy across multiple departments.