Employee Advocacy 101: A Start-to-Finish Guide for Launching Your Program
Social networks are growing more closely aligned to the needs of their users every day. Consequently, they’re widening the gap between advertisers and brands, forcing marketers around the globe to pursue a social strategy rooted in authenticity in order to reach their audiences.
Employee advocacy is often at the helm of that strategy.
In short, this is everything you need to know.
After reading this guide, you’ll have a better idea of:
- Establishing a reliable and resilient framework for your employee advocacy program
- How to choose the right technology to support your EA roll-out
- Developing a content strategy that resonates with your employees
- How to execute a successful launch, measure ROI and improve adoption
BONUS: Includes templates and worksheets for you to get started on your program today!