High-growth tech companies are in an ideal position when it comes to employee engagement.

In early growth stages, they’re small enough to have the advantage of agility alongside an eager team ready to drive company initiatives forward. Employees are passionate about the industry and have a tech-driven mindset—all of which contribute to the perfect collision of characteristics for employee advocacy.

While technology teams are perfectly fit for cultivating strong levels of engagement, managing communication within these fast-growing companies isn’t always an easy task.

Failure to organize your internal comms strategy before entering growth phases can lead to misalignment among team members, confusion of job responsibilities and a decentralized flow of information. Below are a few of the most important steps to ensure you don’t fall victim to similar problems.

tactical guide
How High-Growth Tech Companies Can Fuse Employee Advocacy & Internal Comms

Enable leaders within your tech company to tap into employee engagement and launch an advocacy program to scale alongside internal growth.


Use the Right Tools

Given the competitive nature of the industry, it’s important to show employees that you prioritize staying ahead of trends and strive to implement best-in-class solutions. This also sets the tone for alignment among management when deploying new processes to the rest of the team. In fact, the TINYPulse Tech Industry Report found that employees believed the cohesiveness of their management team to have decreased over the last year.

First and foremost, you’ll need the right tools in place to support your efforts.

Tech companies have the advantage of being able to bring in new software without hesitation around their team’s ability to incorporate it into their daily routine. Building technology to make life easier is a main driver for why people join the space, so providing opportunities to use similar tools at work is critical.

However, simply identifying and implementing those tools isn’t enough. You’ll need to reinforce processes from the top down, meaning entry-level employees are using the same platforms as the C-Suite. Nothing presents a unified front more than leaders who hold themselves to the same standards and abide by the same processes as what’s expected of the rest of the company.

Win the War for Talent Against Other High-Growth Tech Companies

The war for talent is fierce within the tech community. The window for acquiring top candidates continues to shrink as competition continues to grow. As a result, between attracting candidates, evaluating the fit from both skill-wise and culturally, agreeing on salary and securing the position, there are a variety of places for a wrench to get thrown in the middle of everything.

That said, leveraging employees as an extension of your talent team can help compensate for this in a big way.

When you encourage employees to share open jobs with their social networks, you not only help them develop their presence in tech’s small but mighty community, you also optimize the likelihood of attracting more qualified candidates that ultimately increase retention.

Keep Your Mission in Clear View

While growth typically indicates change, your overall goals and mission should remain constant. People who join growing companies are prepared to pivot when needed, but your mission should be used as the guiding light through those phases in order to keep employees focused.

One way to maintain this focus is to be open and transparent about the underlying ambitions of the business. If not, employees will struggle to intrinsically understand the company’s vision and will subsequently have a difficult time connecting with the team and role within the organization.

Research by Gallup indicates that only 4 in 10 U.S. employees strongly agree that the mission or purpose of their company makes them feel their job is important—meaning there’s a clear disconnect between employees’ understanding of their company’s identity and how it relates to business health.

One strategy that keeps your team connected to the company’s mission is to create a culture of communication, one that’s agnostic of job title or level of seniority. It’s important here for Brand teams to coach their peers on how to speak about the company and how to position messaging that’s consistent with your overall tone and voice.

Make Communication Central to Company Culture

With the right software in place, it’s relatively easy to create team cohesion around upcoming initiatives and weave in collaboration as a more natural part of the workflow.

By outlining when and how employees should expect updates like Marketing campaign launches, big internal announcements, upcoming tradeshows or industry events, each department is aligned with one another’s goals to increase performance across the organization.

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Increase Conversions

Employees have their own incentivization to share company content with their networks, too. When they do, they grow their share of thought-leadership and position themselves as educators looking to facilitate conversation, rather than just another salesperson trying push a deal.

34.9% of people are more likely to buy from a sales representative who shares industry news and helpful content on social media. Research also shows that leads acquired through employee advocacy efforts can convert up to 7x more often than leads from other platforms.

Tying your internal processes to the impact it has on external results and profitability is what sets tech companies that continue to innovate and grow, apart from those that end up hitting a wall with no clear path forward.

Connecting Employee Advocacy With Internal Comms

Fusing employee advocacy and internal communication can be a very natural process for growing teams, so long as the foundation is set properly. The key is to establish elements that meet your team’s current state, with an understanding of how those elements might shift as your company scales.

By incorporating these elements, you’ll be able to support company growth in the competitive tech market, and eventually, watch performance start to soar.