What some might argue is a never-ending cycle, understanding the importance of employee engagement still reigns true even in 2017. Increasing engagement should never go away and always be a priority for organizations seeking success. But with so much on the line, new generations entering the workforce and demands changing–what does it take for your organization to stay in the know with employee engagement?
According to a recent Human Resources Today article on engagement trends, the notion of unlimited soda and ping pong tables in the workforce has become a tired bonus for young employees.
We broke down this article into sections so feel free to click on a jump link below:
- Engagement Is More Than Happy Workers
- Breaking Common Engagement Myths
- How Businesses Can Engage Employees
- How Social Media Benefits Employee Engagement
If you would’ve looked at any employee engagement report a half-decade ago, you might’ve considered investing in ping pong tables.
However, HR Today says younger employees desire better mentoring and collaboration opportunities. And more likely than not, your business is willing to provide these opportunities if you knew they’d work. This is why valuing employee engagement is as important to your organization as ever.
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Employee Engagement Is More Than Happy Workers
The importance of employee engagement goes beyond happy workers and good benefits. Instead, you should practice this across all facets of your organization from top to bottom. Senior-level staff play just as critical of a role as your newest hire straight out of college.
In a study from Harvard Business Review, less than a quarter of businesses believe their employees are highly engaged within the organization. That number is even more astonishing when you realize a Gallup poll found the percentage of engaged employees was at 32% in 2015 and 31.5% in 2014.
The trend of low employee engagement has existed for years. The same Gallup poll noted the percentage of engaged employees has remained under 33% since they began tracking the metric 15 years ago.
This shouldn’t scare your organization away from attempting to increase engagement. In fact, it’s absolutely critical to know what an unenthusiastic and uninspired workforce can do for your organization.
The Negatives of an Unengaged Workforce
For years, HR professionals have understood the importance of employee engagement. When workers are engaged, productivity rises and daily performance increases across the board. Creating a great workplace culture can positively reflect on employee behavior while shaping the future of your overall organization.
However, if you don’t address the importance of employee engagement, you can fall to the negatives, which include:
- Poor Decision Making: Unengaged employees tend to have poor outlooks on the company. In a nutshell, this immediately affects decision making processes. While not everyone loves making decisions, an unmotivated environment drives little participation.
- No Focus or Drive: Participation is key to employee engagement and when people are comfortable, they’re more likely to produce out-of-the-box ideas. Positive motivation helps people focus as their care for the organization grows.
- Extra Training: Organizations with lackluster employee engagement strategies often spend more time on training. Unmotivated employees need more time to digest things they don’t care about. If there’s no insight into the end goal of your business, workers will cut corners, costing you money.
- Over Hiring: Just as poor engagement increases training time, it also makes businesses over hire. Motivated, free-thinking and engaged employees are willing to work outside of silos and help the team as a whole. This creates less need for bigger staffs in segmented departments.
- ROI of Employees Decreases: Unmotivated and hesitant employees don’t provide you with moon-shot ideas or have the desire to show you what they can do and what their work is worth. This means over hiring, additional training and higher salary spend to get workers into your stale work environment.
Breaking Your Common Employee Engagement Myths
Before we dive too deep into how to improve your employee engagement, let’s go over a few myths first. Employee engagement myths are as common as celebrity gossip. Rumors about whether engagement can be earned through trust or a higher paycheck are all too common.
However, we’re here to debunk a few common myths you might come across:
1. Higher Pay Means More Loyal Employees
A common myth is higher pay always equals more engaged employees, but this is simply not true. Even the most loyal employees are willing to listen to other offers from other companies if the job provides more personalized benefits to the worker.
In fact, an Adobe 2016 report found 47% of US workers would leave their current position for a more ideal job that pays less. Just because you pay your workers more doesn’t mean they’re more loyal or engaged.
Your organization must find the appropriate middle ground of paying workers for a job well done or extra effort tasks. This means instead of offering higher wages simply to attract employees, find out the benefits your employees would want besides salary.
2. Your Organization Can’t Reach Everyone
Sadly you’re never going to be able to make every employee happy. No matter how well you roll out your benefits, company perks and opportunities to grow, there’s always going to be room to improve.
— Ashleigh Baytala (@AshleighBaytala) March 14, 2017
In today’s job market, people are constantly changing their future end goal. Research from a Cornerstone study discovered 42% of employees plan to see up to three careers in their worklife. That means there will be new industries, trades and markets to learn and grow in.
Don’t hold on to employees for dear life because careers can change. It’s better to focus on making your organization stand out in the industry for being helpful to those who stay three months or three years.
3. Hands-on Management Hurts Engagement
Hiring managers and team leaders are often in a battle on whether or not to be overly hands on. Many people believe hands-on management actually prevents workers from being fully engaged and happy. However, this is just not true.
Certain hands-on management can help employee performance by constantly providing an avenue to succeed. For those who prefer siloed and independent management tactics, you run the risk of isolating and ignoring your employees.
While some people might say they prefer to work solo, management needs to know what will help keep workers connected so their top concerns don’t go ignored.
How Your Business Can Better Engage Employees
Improving employee engagement can seem tedious or even impossible to some businesses. But every organization should know that investing in growth and reducing unnecessary expenditure improves overall business.
Far too often, companies cautiously step around ways to further engage, which stunts a consistent growth pattern. Instead, follow these tips to improve employee engagement within your organization:
Focus on Growth & Employee Recognition
Employee engagement has to start on day one for it to be effective down the road. Growth is one of the most essential aspects to businesses and starting early will only help. In fact, a Harvard Business Review report surveyed businesses on their biggest focuses for the organization currently compared to three years prior.
Data showed that investing in growth had the highest uptick from the previous three years from 16% to 24% of organizations saying it’s their primary goal. Effectively focusing on growth means businesses must work from the top down.
This means your executives down to the entry-level positions must be on the same page. The same Harvard Business Review report found executive-level employees were 11% more engaged than senior-level management and 14% higher than everyone else in the company.
It should come to no surprise that executive staffs are more engaged, but the silver lining is employee recognition. Organizations have to successfully communicate and promote employee recognition within the workforce.
Whether it’s recognition for a completed project or taking initiative on a new one, positive reinforcement across the company is critical.
Transparency & Visibility
Begin from the top. Transparency within the organization is a major benefactor for employees. As you can imagine, trust plays an important role between management and staff. A SHRM 2015 Job Satisfaction and Engagement survey discovered 64% of employees ranked trust between management as a necessity between workers.
The survey also found 75% of employees believe their importance to the organization is the main source of their dedication to the company. This should be a siren for management to invest in company visibility, whether it’s newsletters, social media or frequent organizational updates.
Maintaining visibility within the organization and explaining the importance of your staff (in detail) helps improve employee engagement.
Hold Managers Accountable for Engagement
Your managers are in the trenches every day with your employees. While engagement efforts have to be parallel across the organization, you need to rely on your managers to keep employees happy.
Employees feel comfortable and have a better road for success when they trust the leaders of the organization and their senior leadership. Again, trust in management is one of the most essential aspects to respecting and providing career path outlooks for your employees.
According to Gallup’s State of the American Workplace, employees are 67% more engaged when cooperative management is in place. If you hold your managers accountable for engagement, they’ll have a better pulse and oversight on the staff.
Describe Success Without the Jargon
Like we mentioned before, clear goals are necessary to see true employee engagement. However, your goals shouldn’t just be related to yearly success. Instead, make goals based on day-to-day experiences.
This will build commitment within your staff to shine and prosper each day. When employees know that all the little things throughout the day can make a difference (and more importantly, will be noticed), the commitment level rises.
Also, try to leave out the complicated jargon of your employee goals. The clearer your goals and expectations, the more likely they’ll be done. Don’t give your employees an excuse to miss deadlines or more errors. Easy-to-understand actions and goals will help promote success.
Provide Effective Employee Engagement Tools
Business leaders have to invest in the right employee advocacy tools and training methods. This helps reduce turnover, save money on training and keep the company engaged. With employee engagement tools like Bambu, you can easily update employees on critical things like:
- Company objectives/missions
- Employee guidelines
- Corporate documents
- Job openings
- Benefits updates
- Wages information
Simply curating content through effective tools helps increase engagement and keep employees loyal to the organization. Want see how our tools can benefit your organization? Get started and request a demo for Bambu!
How Social Media Benefits Employee Engagement
Employees tend to show more support for their organization when effectively engaged and invested in their careers. Whether it’s company outings, success stories, mission statements or values, your employees want to share your milestones on social media.
One of the fastest growing trends in human resources is using social media to enforce employee engagement. When your organization wants to promote content, you might ask for employees to to share to their social networks. But tracking, curating and analyzing this process isn’t simple unless you have the right employee advocacy tools.
Employees Actually Want to Share Info About Your Business
It might be surprising to some, but employees like to share content about their place of work. A study from Shandwick found social media to be essential aspect to employee engagement. Encouraging social media activity gives employees a great outlet to showoff their perks and work life.
In fact, the Shandwick study also discovered:
- Half of employees post messages, images and videos on social media about their employers.
- 33% share positive sentiments or comments about their employers without any encouragement.
- Employers are 24% more likely to see a boost in sales when social-sharing is encouraged in the workplace.
However, without an effective distribution tool, the notion can be quickly lost. With tools like Bambu, you prepare ready-to-share social messages for employees to send at the click of a button. Employers rest easy knowing sensitive company information can remain local, while other content can be shared.
Social media effectively provides clearer visibility within the company by allowing them to share information freely. At the same time, companies can reach more qualified applications through employee social shares to their own networks.
Expand your organizational social space in 2017 with the help of your most loyal followers–your employees. By implementing Bambu, you can ignite the social aspect of your business and be ahead of the game with HR and recruiting efforts.
Alex York is a writer, SEO specialist and your guiding light to all things content. When he’s not writing, you can catch him defending Ohio sports teams or endlessly scrolling through Netflix. Follow him on Twitter @SproutAlexYork.
The Importance of Employee Engagement in 2017: A Complete Guide
Written by Alex York on April 17, 2017