When it comes to advocacy efforts, having the ability to report back on the full extent of visibility your content receives is pivotal to measuring success. The Content Report in Bambu provides valuable insights into how well your content performs within your employee advocacy program. It’s here that you can benchmark content performance and adjust your curation strategy to meet the business goals associated with it.
Today, we’re excited to introduce Engagements in the Content Report. This new metric enhances the Content Report and provides deeper insight into top performing content. With Engagements, advocacy program managers can monitor secondary share metrics such as Facebook Reactions, Reshares and Comments in addition to initial Engagements such as impressions and shares.
Analyze Secondary Engagements
The new Engagements metric provides a sum of secondary engagements across both Facebook and Twitter. These metrics include:
- Facebook: Reactions, Reshares and Comments
- Twitter: Retweets, Comments and Likes
Now, not only will you be able to assess how your content performs inside of your employee advocacy program, but also how your employees’ social networks are engaging with it as well.
Quicker Report Access
In addition to the new Engagements metric, we’ve enhanced the way you navigate the Content Report. Now, you will notice a tabbed navigation to toggle between both Shareable and Internal content.
You can also export the Content Report to CSV. This is where you will find an individual breakout of Engagements by social network.
Let us know what you think! Comment below or reach out to us on Twitter with any questions. In the meantime, stay tuned for more updates to our advocacy tools coming soon.
To learn more about Bambu feature enhancements and how they can benefit your organization, request a demo today!
Kim is a product marketing specialist who is passionate about writing and advocating for women in tech. Outside of the office, you can find her rooting for the Chicago Bulls or trying to get tickets to the latest Broadway show.
Better Measure Advocacy Efforts with Secondary Engagement Metrics
Written by Kim Blight on March 22, 2017