The environment of sales is rapidly changing—in fact, 71% of salespeople believe that their role will be radically different in five years.

Social selling is becoming the new norm for how consumers make purchasing decisions, and for good reason. It essentially allows prospects and potential customers to chart their own path (on their own timeline) down the buyer’s journey, collecting information that’s most relevant to them and their specific needs along the way. By recognizing the potential value of social selling and the impact it can have on business revenue, you’ll solidify your place in the market, and as a result, sales will organically follow.

Putting customer value above all else is a strategy that wins every time, and the benefits in doing so manifest faster than any other approach. The best way for your team to accommodate to this new buying landscape is to provide resources that let consumers know they can come to you not only for information about your product, but also for industry knowledge and general education.

In order to fully take advantage of social selling, it’s important to first understand the foundational importance of this approach, how it can best be utilized and the metrics you should track as your program scales. Below is an infographic of social selling statistics to help kickstart that process.

social selling stats

It’s clear that potential prospects and interested buyers are doing more research than ever before. They’re using social media to shape and guide their buying decisions, and they’re using the educational resources provided on those platforms to gain important information.

It’s critical to embrace and understand the fact that social selling can help you gain influence, establish your credibility, sell ideas, attract top talent and ultimately increase revenue. Every single employee within your business now has the capability to contribute to some part of the sales funnel, and this is an advantage businesses need to capitalize on.