Trends across the social landscape are validating the need for an authentic voice on social. Facebook recently updated their algorithm to de-emphasize promotional posts while surfacing more personal and engaging content.
Twitter is now following suit with a revision to their API guidelines to limit automation (in particular from 3rd parties such as Bambu) and the use of multiple accounts to reduce spam and increase quality.
Here’s a specific excerpt from those guidelines:
The use of any form of automation (including scheduling) to post identical or substantially similar content, or to perform actions such as Likes or Retweets, across many accounts that have authorized your app (whether or not you created or directly control those accounts) is not permitted.
As a certified Twitter partner, we want to shed some light on what we’re doing to ensure that while these changes require us to update our product, it does not impact the success of your employee advocacy program. In fact, these updates help to ensure that your Brand, and more importantly your employees, are distributing more authentic messages than ever from Bambu.
Here are some ways you can utilize Bambu to account for these revised guidelines.
Drive an Authentic Voice through Message Ideas
Bambu enables content curators to provide inspiration to their teams when crafting their own messages to share to their networks. Individuals can select a Message Idea they want to send and add their own voice before sending.
This gives teams a head start on sharing a message that is approved by their organization, yet gives the individual an opportunity to add their own voice, ensuring that individual employees are compliant with Twitter’s new guidelines.
Embrace the Re-tweet to Improve Engagement
Currently, organizations can curate their social posts into Bambu to be re-shared. Consider embracing the re-tweet so you can maximize engagement on your brand’s post.
Individuals can still add their own message when re-tweeting or while scheduling the post to go out, ensuring that they are sharing using their own authentic voice.
Make Authenticity Easy with Bambu
As the social networks focus in on authenticity, we will ensure that our platform continues to empower our customers to build the best employee advocacy program possible. We have always built our product with the idea of trusted, authentic conversations in mind, and these changes are another opportunity to improve on those efforts.
To learn more, request a demo and see how Bambu can boost your organization’s employee advocacy efforts.