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Businesses today dedicate a lot of time and resources to outward-facing priorities—customer acquisition, communication, brand image and so on. While it’s crucial to keep a pulse on these external factors, there’s another equally important factor to monitor: Internal communication. In fact, this internal piece is actually what keeps the rest of your ecosystem running smoothly.
After reading this guide, you'll have a better grasp on:
- Key business goals you should define in order to create the framework for your engagement strategy
- How to deliver relevant and targeted information to each department (and how to do it efficiently)
- Methods that shift workplace communications into something employees want to invest in
- Which metrics are most important to measure, analyze and optimize your program