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If you're thinking about or have already started an employee advocacy program, then there is no doubt that you've heard a lot about the so-called "impact of your employees on your marketing efforts." What exactly does this mean, and how can you use that to your advantage when seeking to prove the success of your employee advocacy program?
In this guide you’ll learn how:
- Brand reach compares to employee reach.
- Employee reach & brand can work together to make a bigger impact.
- Success of employee advocacy can be measured through simple metrics.