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As people increasingly use social media to consume news and communicate, government agencies must develop a strong social presence that both informs and engages the citizens they serve. An employee advocacy program can help government agencies achieve their strategic goals while humanizing their office and building trust with the citizens they serve.
Yet implementing a successful employee advocacy program isn’t without its challenges, in particular assuring compliance with existing policies on information-sharing, disclosure and proper use.
In this guide, we will provide employee advocacy tactics you can use to positively impact your communications, human resources and outreach goals. We will also outline how your agency can avoid some of the common roadblocks faced by government offices when implementing an employee advocacy program.
You'll learn how to:
- Create a government specific employee advocacy strategy that can be applied across job functions.
- Tactically execute an employee advocacy program to ensure success across the board.
- Effectively scale advocacy across multiple departments.