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Compliance issues tend to be the biggest roadblock for many healthcare organization in implementing and activating an employee advocacy program. But with a strategic approach to such a program, hospitals, insurance companies and drug manufacturers can reap the rewards of social media marketing while remaining within the legal guidelines meant to protect patients they serve.
In the following guide, we will provide you with the basics of an advocacy strategy and how it can have a positive impact on your marketing, recruitment and employee retention strategies. We will also examine how your business can handle the strict compliance guidelines that healthcare organizations face.
You'll learn how to:
- Create and implement a healthcare specific employee advocacy strategy that can benefit multiple job functions.
- Overcome compliance roadblocks that typically prevent healthcare organizations from executing an employee advocacy program.
- Tactically execute an advocacy program to ensure success for your entire organization.