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An employee advocacy program is one of the most fundamental ways of showing your employees trust. Many large organizations hesitate to give up the reigns when it comes to allowing their employees to utilize social media for work purposes. But in real estate, employee advocacy can work as a great tool to improve the different areas of your business.
It might not seem like much, but your employees have an average of 846 social connections. By utilizing them, your organization can improve its social reach by 561% and garner eight times as much social engagement than your brand channel alone. This makes real estate organizations with tens of thousands of employees a well-suited industry to implement an employee advocacy program.
You'll learn how to:
- Create and implement a real estate specific employee advocacy strategy that can benefit multiple job functions.
- Overcome challenges that typically prevent real estate organizations from executing an employee advocacy program.
- Tactically execute an advocacy program to ensure success for your entire organization.