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You can measure the success of an employee advocacy program in several ways—from impacting brand awareness to supporting demand-generation to bolstering hiring through employee referrals. Any way you slice it, it's important to get that good news in front of your executive team, connecting your efforts directly back to the organization's overarching business objectives.
In this guide you’ll learn how to:
- Communicate the importance of employee advocacy to get executive level buy-in.
- Measure brand awareness with employee advocacy.
- Use employee advocacy to size demand-generation.