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While the terms internal communications and employee advocacy may not be new, the way we view and execute on the concepts have definitely shifted. The reason for this shift (and why it's garnered so much attention) is primarily due to the constantly changing landscape businesses have to operate in today.
In this guide you'll learn how:
- Internal communications and employee advocacy have changed over time and how to leverage them.
- Marketing teams can gain control of key business functions that will make a big impact.
- Measuring efforts based on data can bring internal and external comms efforts full circle.